Allkind Hard Kombucha
Brand Development & Strategy
Creative Direction
Digital Campaign Strategy
Community Management
When we set out to create Allkind Kombucha we wanted to make sure that it stood out against the competition. With all the California hard kombucha boasting breezy beaches and cool pastel vibes, we decided to go bold and bright. I have been an integral part of building this brand - the visual identity, the product positioning, the launch campaign, and the sustained growth and community engagement.
Digital Launch Campaign
For the Allkind Launch campaign I provided insight and creative direction to our agency and media partners. The goal for this campaign was to create thumb-stopping content and use ad sequencing to re market to new fans.
Results: 360k Impressions. 6,700 Video Views. 8% VCR.
Brand Development
Since the launch has finished, I have been focused on build Allkind's visual brand. By creating mood boards, creative briefs, and pre-pro decks, I've been able to guide our in--house creative team to discover how the Allkind aesthetic can evolve across our owned digital channels.