Odellbrewing.com
Project Management
UX Writing
CX Strategy
This is the second redesign of Odellbrewing.com I have overseen at Odell Brewing. For this current iteration I worked closely with an agency partner who designed a custom wordpress theme for us.
Problem:
We were looking to update the user experience of odellbrewing.com and create a place to tell the story of our new urban winery and taproom, The OBC Wine Project.
Research:
From reviewing our google analytics and doing some qualitative research, we concluded that customers visit odellbrewing.com primarily to learn more about the taproom locations and explore information about a specific beer.
Solutions
We created a Location Landing Page to showcase all three of our Colorado Brewhouses. Guests can navigate to the location near them but also have a moment to discover other locations to visit.
I helped our agency partner identify the key beer characteristics to include on the beer landing page to that guests could sort our beer selection.
